Chris Barbeau
Professional real estate services
serving tulare & kings county
PREPARING TO SELL  

Today’s technology allows us to reach millions of qualified buyers world-wide in real time.
According to a recent study by the National Association of Realtors, nearly 80% of home buyers
initiate their home search on the internet, making it imperative for your home to have
unparalleled web exposure.  However, the internet is not the only means to marketing your
property correctly.  

It important to use a multi-pronged approach to real estate marketing - one in which you put
tremendous time and focus into the aspects of selling your home that you have control over:
marketing, presentation, and price.

There are four major aspects of selling your home that I will focus on: pricing, presentation,
marketing, and communication.

PRICING

I utilize a multi-step approach in determining a suggested list price range for your home. This
includes a careful review of recent real estate activity within your neighborhood, recent
comparable sales, comparable homes under contract, comparable active listings (your
competition!), and recent comparable expired/withdrawn listings.  

Because MY approach to pricing is multi-dimensional, we do not traditionally provide a
“Suggested List Price” at our initial consultation meeting. I couldn’t possibly place a value on
one of your largest investments without ever having seen it!  After we have viewed your home and
analyzed all of the relevant information, we will re-convene to discuss a suggested list price.

With the Buyer's Market we are now experiencing, it is increasingly important to price your home
correctly.  

PRESENTATION

Getting your home ready to sell generally involves more than just giving it a good cleaning
(though keeping it clean is important). We must first start by viewing your home through the eyes
of a potential buyer.  I will assist you in performing a thorough review of the interior and exterior of
your home and will provide tips that will help make your home more attractive to potential buyers.
These tips may include things like:

Furniture arrangement
Re-painting rooms with softer colors
Simplifying the contents of rooms, closets, and drawers
Making minor repairs
"De-personalizing" the home
Accessorizing and furnishing vacant homes (home staging)
Landscaping ideas

MARKETING

Marketing real estate is more than just uploading information in the MLS and putting a sign in
the yard.  It's important to develop a strategy, implement that strategy, and then re-evalute that
strategy as time passes.  Although each property is different and, therefore, each marketing
strategy is different, the following are important pieces of my standard marketing approach:

Digital Photography Services
Professional Home Flyers
Slide show Virtual Tour
Quality Internet Exposure
Enhanced Listings on Realtor.com
e-Campaign Advertising
Direct Mail Canvassing
Top Producer Networking
Targeted Print Advertising,examples including The Real Estate Plus & Today's Real Estate
Public Open Houses

COMMUNICATION

Consistent communication is important in any business relationship...and especially selling
your home.  I will follow up and gather feedback on all showings to ensure that we are property
positioned in the marketplace.  All feedback - positive and negative - will be passed on to you.  
Through analyzing this feedback and carefully tracking our competition, we will work together to
get your home sold for the highest price.

QUESTIONS? SUBMIT THE FORM BELOW AND I'LL GET BACK TO YOU AS
SOON AS POSSIBLE WITH THE ANSWER!
Chris Barbeau
realtor®

(559) 799-8859
Professional Real
Estate Services

Serving Tulare &
Kings counties
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